Print Futures
Since 1976
0118 922 1300
[email protected]
x If you'd like to get in touch,
please send us an enquiry.
To mark the launch of Hendrick's new Rose & Cucumber Gin we produced the latest in our scented graphics campaigns. Taking over a tunnel at King's Cross St Pancras Underground Station with their quirky creative, Hendrick’s encouraged passengers to ‘step into the delectable’. Immersing commuters into the world of Hendrick’s, the walls were covered with illustrations of flying gin bottles, giraffes balancing gin and tonics on their noses and birds in suits. All finished with a sprinkling of rose petals and cucumber slices.

Developing a bespoke scent specifically for the project, to match the smell of the gin, the walls were covered with rose and cucumber scented graphics. The scented graphics were each digitally printed and then screen printed to infuse the aroma into the print.

This campaign was the biggest underground campaign ever – covering a massive 1000 sq/m across the tunnel. The walls measured a huge 700 sq/m, with a further 300 sq/m across the floor, the installation of the graphics was completed over a series of nights.

With over 60 standard scents in our library and a bespoke scent service it’s never been easier to add aroma to your campaigns. If you’d like to receive some free scented samples or discuss your requirements with our team, get in touch here.
Promoting their latest campaign, Virgin took over a tunnel in London King’s Cross Station and covered it with an eye catching red creative. Measuring a massive 72m long by 4.6m, the job was the largest underground graphics ever completed with the total area covered coming in at huge 700 sq/m!
The last eight months have been an extremely exciting time for VGL. Walking away with four awards for our most recent projects.

Starting back in October, we were awarded ‘Out of Home Printer of the Year’ at the Print Week Awards. Submitting four of our latest and greatest large format jobs, including the very first scented campaign on the underground for the launch of Beefeater Pink Strawberry Gin.

The strawberry scented graphics campaign went on to win us the Digital Printers Award for Innovation and last month we won the ‘Posters’ category at FESPA 2019. We were astounded to also pick up the coveted ‘Best in Show’ award at FESPA, the last of a very successful awards season.

We’re delighted to have been recognised by so many bodies for our hard work and dedication to innovation. We’re always striving to push the boundaries of print and we’re thrilled to have had the opportunities to work on such fantastic projects.
We're absolutely thrilled to have been awarded Out of Home Printer of the Year at the Print Week Awards.

Submitting four of our most exciting projects from the last year, the judges were impressed with our use of innovation in print.

Included in our submission was the launch campaign for Beefeater Pink. Promoting the new strawberry flavoured gin, we produced strawberry scented posters that were installed throughout Oxford Circus underground station.

Utilising both our digital and screen print facilitates, the campaign was the first scented graphics to be installed in an underground station and garnered much attention on social media with many passengers remarking on the smell of strawberries.

This summer we're installing our very first hybrid roll-to-roll/flatbed printer.

Printing at an impressive 1200dpi, the machine will quadruple output in comparison to its predecessor. Sitting alongside our fleet of seven Durst roll-to-roll printers and four Inca flatbeds, this investment is the first Durst flatbed to be installed at our print plant. Another example of our continued investment in the latest technology.

If you’d like to be the first to know when the machine is installed click here.