Custom cardboard engineered structures, bespoke to John Lewis, created an impactful space for their new product launch.
Kew Gardens' Cardboard Engineering
Cardboard engineering reaching new heights. Working with Kew Gardens’ Millennium Seed Bank, ‘Surviving or Thriving – An Exhibition on Plants and Us’
VGL designed, printed and installed five life size cardboard engineered tree sculptures. Individually designed, the five trees represented a tree from around the world facing a different challenges whether it be surviving or thriving.
The trees were 100% recyclable, choosing cardboard as the main substrate, our in house studio team created a design which played with printed and unprinted areas of the trees.
In order to demonstrate the surviving or thriving, sections were printed in full bold colour and other areas of the tree were left with natural cardboard. The individual pieces were cut and assembled on site by our team of fitters to form the 3D structures.
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Designed to reduce both packaging and damage costs, check out our Cardboard Engineering for Primark.
Our design team has the expertise required to create bespoke 3D cardboard displays and POS units.
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