The Overhead Building Graphics, Wimbledon

Get the strawberries and suncream ready, Wimbledon is here to enjoy!

Head up to the grounds and you will see some vibrant graphics strategically positioned near Wimbledon train station, for all to see when they arrive in the area.

The project involved a collaboration between VGL (producing the graphics), Hallmark Outdoors, Barclays, M&C Saatchi and the specialised installation team from Industrial Abseil to display printed branding on the Overhead building for the launch of the Wimbledon tennis tournament. 

Objectives and Challenges

Tasked with enhancing event exposure, Contra Vision® and brickwork film graphics were applied across multiple building surfaces near the tournament. Coordinating different materials across glass and brick surfaces, whilst ensuring precise alignment of the graphics, was a real challenge – not to mention the additional complexity of doing so from height on abseil.

Preparation and Installation

Hallmark Outdoors, a London-based advertising company, was given the assignment of creating, developing and managing the OOH display for Barclays, the official banking partner of Wimbledon. VGL was responsible for meticulously printing, planning, packing, and labelling the materials, which minimised on-site installation time and errors. The application, undertaken by Industrial Abseil, was executed with high precision, ensuring alignment across different textures and elevations, despite the complexities of working at heights.

Project Impact

What a success! Seeing our graphics positioned prominently by the Wimbledon event was brilliant. As a marketing campaign, it has delivered significant exposure for Barclays amongst attendees and local commuters.

Not only was the campaign effective in terms of the final creative, but the delivery process went seamlessly too – a testament to the premium quality of our graphics and the considered labelling of our products, which made installation clear and straightforward.

“In our inaugural collaboration with VGL the excellence in easy organisation was immediately apparent. The materials were impeccably prepared and labelled, facilitating a streamlined process for our team, who were abseiling during the installation. The good communication maintained throughout the project ensured that the integration of different materials met high-quality standards, crucial for the project's success.” - Industrial Abseil.

This project underscores VGL's capacity to seamlessly integrate as a partner of a complex installation under challenging conditions and tight deadlines. Through strategic collaboration and innovative use of materials, the campaign has not only enhanced the spectator experience at Wimbledon but has also set a new benchmark for outdoor advertising in high visibility settings. Speak to VGL today to see how we can help you too.